SUNDIAL CENTRE FOR EDUCATION ON HARMFUL PRACTICES

School Coordinator costs:, a role which is central to our education work on female genital mutilation (FGM), honour-based abuse (HBA) and Early and Forced Marriage (EFM) and body image. Last year, ....more

School Coordinator costs:, a role which is central to our education work on female genital mutilation (FGM), honour-based abuse (HBA) and Early and Forced Marriage (EFM) and body image. Last year, our workshops on harmful practices reached over 4000 students, teachers, community members and professionals. Our wide reach is only possible with the support of our Schools Coordinator who liaises with schools, takes bookings and liaises with facilitators.

Oxford Against Cutting (OAC) will use the funding to support the delivery of their specialist workshops and training.

The report recommends that OAC develops content and implement Influencers as part of our marketing strategy. Influencer marketing is a powerful tool that is considerably under-utilised by the charity ....more

The report recommends that OAC develops content and implement Influencers as part of our marketing strategy. Influencer marketing is a powerful tool that is considerably under-utilised by the charity sector, considering some 54 per cent of social media users follow ‘Influencers’. Specific action points include: Content generation “An action for OAC is to grow brand awareness, which will be essential to inform new audiences about OAC’s activity. The content created must focus on highlighting the issues with FGM and HBA and inform viewers about the implications”. Hashtags “Hashtags will support OAC in enhancing visibility. With a new presence across Instagram, utilising hashtags can expand OAC’s audience and increase brand awareness. When users search OAC, the Hashtag will act as a strap-line while broadening OAC’s reach, as when users search for a specific hashtag, OAC’s content will be presented in the results”. Influencers The report outlines the pros and cons of working with micro-influencers, macro-influencers and creating our own influencer. Our team has weighed cost and risk and considers the best strategy is to invest time/funds in working with micro-influencers. On average a micro-influencer can attract 1,000 followers within 5 weeks and reach 10,000 followers within 12 - 18 months. We will invite micro-influencers to work for OAC pro bono and if not, they charge £50 - £100 per post. 1. What do you aim to achieve? i.e. what would be seen as a positive outcome? We aim to achieve new social media initiatives to significantly increase our reach, awareness-raising, sign-posting and brand awareness, all of which are also key to fundraising. By the end of the first year, we anticipate having a significant following (around 5000 people) and delivering our first online fundraising event. Social media is essential for social change work and traditional methods of sharing hard copy leaflets etc have limited reach in today’s society. Social media is also critical to support our body image work as cultural pressures on girls to undergo sexualised body alterations (such as labiaplasty) are largely propagated by social media and online pornographic imagery. We aim to challenge these pressures through the same medium. 2. How do you expect to execute? We will execute the project through the appointment of a Social Media Communications Coordinator with expertise in reaching audiences online. The Coordinator will be supported and line-managed by Kate Agha, CEO. Our social media strategy will be developed with additional support from Monica Majumdar, our Facilitator and Social Media Consultant and Miranda Dobson, Senior Communications Manager for the Orchid Project (an international NGO tackling FGM) and Trustee. 3. What content do you propose for the project? It is essential that all key messages are translated into online content, to create social change, reach young people and ensure effective sign-posting. As detailed in our proposal, our content will include: 3.1 A series of online posters to raise awareness of support services for families affected by forced marriage and HBA in the Thames Valley, with messaging around choice (for example, for a girl to continue her education instead of getting married). 3.2 Marketing film to explain the work of OAC (with the support of a videographer). 3.3 Films to explain our workshops/webinars (with the support of a videographer). 3.4 Case studies to give audiences an insight into the impact of cultural harms on survivors and their family members. 3.5 Quotes, animations and narratives already collected by OAC. We have already brainstormed creative ideas for content to reach our target audiences and will include these in our new strategy. 4. Can you furnish new KPIs and milestones (with measurements) for this part of the project? BY END OF FIRST MONTH: 1. Creation of a social media strategy 2. Set up a reporting tool to measure insights and our reach 3. Management of regular content across all platforms 4. Set up paid advertising BY END OF FIRST 6 MONTHS: 5. Creation of new content including marketing films 6. Creative initiatives such as channel take-over by young people BY END OF YEAR 1: 7. Increased reach to 5000 followers 8. New, strong relationships with 5 influencers 9. Fundraising initiative 5. Can you provide a clear budget for the media project? Where and how is the money to be spent? Item Cost Social Media Communications Coordinator - freelance £25,000 per year pro rata, 3 days per week £15,000 Training £365 Content creation (advertising, videography, reporting tool and payments to influencers) To include: £78 per month for advertising on Instagram and Facebook £10,750 £40 per month advertising on Twitter Videography £6400 Reporting tool £150 Paid posts by Social Media Influencers / Consultancy with Monica Majumdar £2000 CEO time for project and line-management £3700 Total £29,815 6. There was a question on the 3 days a weeks for a social media coordinator for a year - what will they be doing? Is 3 days too much? We anticipate that the work to develop relationships with influencers will take one day per week, to ensure we can identify appropriate influencers, vet their social media messaging and then build relationships to encourage them to support OAC, preferably pro bono. It is essential that this work is carried out carefully, with diligence, given the risks of working with an influencer who is unethical or whose messaging does not fit with the charity’s mission. The creation of new content will take a further day per week, to prepare the script for short films, liaise with videographers, link with facilitators to be filmed and editing. We will also create regular, additional content with still images and “talking head” interviews, for example. The Coordinator will also need time to link with the team, create a social media strategy (including, a content calendar, agreed hashtags, sensitive messaging), participate in training, coordinate sponsored advertising, manage social media accounts and set up a reporting tool. The Coordinator will also set up creative social media initiatives, for example a channel take-over for a day by young people or communities.

Online meet-ups and schools workshops for those affected by or at risk of FGM.

Additional support from donor following request to temporarily change focus of their work in response to COVID-19

We will deliver 14 workshops to community groups, young people, schools and professionals to raise awareness about FGM and forced marriage. The workshops will be delivered by our facilitators, women ....more

We will deliver 14 workshops to community groups, young people, schools and professionals to raise awareness about FGM and forced marriage. The workshops will be delivered by our facilitators, women from affected communities, some of whom are survivors of FGM and forced marriage, and this makes learning "real". The project will help prevent FGM and forced marriage by ensuring that workshop participants can recognise the warning signs, build confidence in talking about these practices and know where to get help and support. Our evaluation of previous training work demonstrates that our workshops are powerful and support these realistic outcomes. In addition, we have noticed that many school staff have informal conversations about children they many not have previously considered to be at risk of these practices, following our training. We will offer groups and schools a package of workshops, on FGM, HBA/forced marriage and body image, to support their communities. Our proposal supports proportionality as we will encourage schools to ensure staff teams participate in our specialist safeguarding workshops first, before we run lessons, to ensure they are equipped to respond sensitively and proportionately to any safeguarding concerns. We will then run student workshops, tailored for the group's demographics, ages and support needs. We will invite teachers or professionals to join our workshops so they are confident to deliver sensitive material on honour and FGM in future sessions.

We will take strides to increase our income through: the promotion of a suite of workshops for private schools and a delivery target of 18 days of workshops over 2 years (Stride 1). We will deliver a ....more

We will take strides to increase our income through: the promotion of a suite of workshops for private schools and a delivery target of 18 days of workshops over 2 years (Stride 1). We will deliver a research project on social media influencers (Stride 2). We anticipate that our research will support further investment in social media work to attract new funding and awareness-raising (Stride 3). We will increase the size of our facilitation team, up-skilling 5 new facilitators from affected communities to deliver workshops on HBA and body image.

The funding will be used run workshops in secondary schools covering the topic of Honour Based Abuse to school staff and pupils in year 7 and 8. The project aims to raise awareness of subject and ....more

The funding will be used run workshops in secondary schools covering the topic of Honour Based Abuse to school staff and pupils in year 7 and 8. The project aims to raise awareness of subject and influence change.

Application is for Core Costs

Oxford Against Cutting is a rights-based group working to help prevent female genital mutilation (FGM) of girls and women living in Oxfordshire and support survivors.

The project will hold events and workshops with young people from local schools and communities covering the topic of Female Genital Mutilation and Body Image. The aim of this is to raise awareness ....more

The project will hold events and workshops with young people from local schools and communities covering the topic of Female Genital Mutilation and Body Image. The aim of this is to raise awareness of the subject and empower young girls to feel confident with their bodies.

OAC and EOFC will address issues of domestic abuse, inequality and FGM.

Core costs

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Funding was awarded to raise awareness of Female Genital Mutilation (FGM)

We will run two Rose Community events, create a film and deliver 10 training events to professional groups. All events will be facilitated by members of FGM communities. The first Rose Community ....more

We will run two Rose Community events, create a film and deliver 10 training events to professional groups. All events will be facilitated by members of FGM communities. The first Rose Community event, in March 2017, will be a workshop to explore creative expression following trauma. This event will be run as part of Oxford International Women's Festival and supported by the Oxford Rose Clinic. At the second Rose Community event, in June/July 2017, older people will take part in creating a short film "Grandparents Speak Up". We will provide African food and a creche at the Rose Community events.

This is a new project to attend 10 community groups at one of their regular meetings to provide training on FGM and build links to the Rose Community. We are aiming to talk to groups who identify ....more

This is a new project to attend 10 community groups at one of their regular meetings to provide training on FGM and build links to the Rose Community. We are aiming to talk to groups who identify themselves as Somali, Sudanese, Gambian, Tanzanian, Nigerian and Kenyan as well as the group of parents who meet at the Oxford Academy for their children to attend Arabic lessons, and the African group BKLUWO. It may be appropriate to run separate groups for men and women and arrange a creche. Each session will be adapted for the specific group to ensure maximum engagement.